Your decision queue — the few things that need attention now, ranked by impact, each with an owner and an action that sticks. The day-to-day way into the cockpit.
Filter by your role; acknowledge / assign / snooze / resolve — every action is written to an audit trail and survives a refresh. Click 'Open & act' to go where the work gets done.
System/brand turnover grew ₹8.00k Cr → ₹8.50k Cr (6.3%). Compounding that for 5 years lands at ₹11.51k Cr — ₹8.49k Cr short of ₹20,000 Cr. Closing it needs 18.7% a year, 12.4 points above today's pace.
Reliance Consumer (Campa): Campa cola/juice relaunch — price disruption (2026-02-09). Aggressive new price disruptor undercutting Coke/Pepsi & Parle Agro. The exposure is the magic-price-point end of General Trade — ₹2.10k Cr of revenue at 4% growth, plus the rural ₹5/₹10 pack book at ₹314 Cr growing 8%. Roughly ₹168 Cr sits where a price undercut actually bites.
Sparkling runs at 9% EBITDA against Fruit & Juice's 13% — a 4-point gap on ₹723 Cr of revenue, or ₹29 Cr. 56th GST Council: fruit-juice to 5%; carbonated stays 40% demerit slab. ₹880 Cr of brand revenue (Appy Fizz, Bailley Soda, Frooti Fizz, B Fizz) sits in the demerit slab; Frooti and Appy took the 5% relief.
A&P is ₹257 Cr — cut 7.6% from ₹278 Cr. Spread on revenue share it follows the 48%-of-revenue segments, but growth sits elsewhere: Dairy (SMOODH) & Others +15%, Packaged Water (Bailley) +8%. Re-weighting the same pot to growth moves ₹56 Cr.
Appy Fizz · B Fizz · Bombay 99 · Bailley Soda sit in the 40% demerit slab; it drove the ~87-89% FY24 profit collapse.
Power-brand revenue ₹2,630 Cr (~80% mix); Frooti back to #2 in mango, Appy Fizz ~90% sparkling share.
The biggest shifts vs the prior period — green is moving the right way for the metric, red the wrong way. Decisions are about movement, not levels.